Over the last four years, the banking industry in Brazil has been characterized by tumultuous periods including the vilification of criticism by western banks. However, there are a few banks that are still in good shape and have always withstood the trying waters of the severe economic recession. Banco Bradesco is one such bank that has maintained its ability to provide unparalleled services to clients irrespective of the situation surrounding the economy. With that said, it is essential to understand why this bank is pretty successful in its quest to excel not only in customer care but also in owning the leading market shares.
Perhaps Banco is that successful because it has revered leaders that control it. One such leader is Trabuco, the chief executive officer. First becoming part of the organization when he was seventeen years old, he has often proven that anyone cannot match his leadership skills. For starters, he has a different strategy that attracts clients to the bank. Carlos Trabuco is one individual that understands the value of technology in the current landing system. Therefore, immediately he joined the bank, he advocated for the application of tech-based banking platforms for client’s convenience.
Moreover, even as a junior employee, Trabuco applied critical thinking to find solutions to some of the most pressing issues at the bank. For instance, he realized that clients needed more banking options to save time. Therefore, he decided to introduce Banco Bradesco to the media fraternity. That is how this organization started earning more points on customer care and delivery.
Over the years, Trabuco has earned more promotions including serving as the marketing director of Bradesco e Previdencia, Banco Bradesco’s affiliate that is focused on pensions and their reforms. It is after serving in that department that he earned additional roles including being the vice president of Banco Bradesco in 1998. Perhaps that promotion marked the peak of his career because it was followed by a promotion to serve as the CEO.
In his tenure as the CEO, he has walked Banco Bradesco through various business deals including doubling its size and expanding its portfolio to cater to clients outside government projects. Moreover, he has been a significant trendsetter for other banking institutions following his tremendous input in growing his organization. Even as the leadership roles at Banco Bradesco take a transition, it is evident that Luiz Carlos Trabuco’s legacy is unmatched.